I created Natasha by Natalia Fedner for my friends and family. I want the people I love to be able to easily afford the things I design, without sacrificing any of the quality or craftsmanship. Rather than cutting corners on supplies or having my designs made abroad, I worked on engineering new designs so that they are faster to make. I want you to love it and wear it forever.

Yours truly,




Natalia Fedner is a couture designer based in Los Angeles. She was  born in Ukraine and immigrated to Columbus, Ohio as a child. As a child and teenager, she went by "Natasha", a common nickname in Eastern European cultures for "Natalia". This nickname is still used by her childhood friends and family.

She moved to New York and later Paris to attend Parsons School of Design and study the techniques of haute couture. During her studies and after graduating, Natalia worked for Calvin Klein Collection, Donna Karan Collection, and Marc Jacobs. Natalia is most well known for her eponymous brand and for inventing Stretch Metal and creating avant garde designs and jewelry for celebrities including Beyoncé, Jennifer Lopez, Cher, Doja Cat, Janet Jackson, Charlize Theron, Alicia Keys, Lenny Kravitz, Cardi B, Megan Thee Stallion, Shakira, Kim Kardashian, Kendall Jenner, Kylie Jenner, Kourtney Kardashian, Kristen Stewart, Sharon Stone, Chloe X Halle, Anitta, Pamela Anderson, Bebe Rexha, Keke Palmer, Laverne Cox, and others. Her designs have been on runways in Paris and NYC, and featured in the prestigious windows of Bergdorf Goodman and Saks Fifth Avenue in NYC. Magazines highlights include Vogue, Harper’s Bazaar, Elle, The Cut, L’Officiel, Esquire, Maxim, Sports Illustrated, Complex, and Galore. While competing on Project Runway: Under The Gunn, she created the first working mechanical dress in the history of the series. Her interest in designing and inventing started at the early age of 4 when she began collecting  “pretty colored wires” that were left as trash outside of a local telephone communications company in her native Chernivtsi, Ukraine (She would turn them into bracelets for herself and friends). Fedner is currently working on her first fine art offering, incorporating her patented textile into sculptures.